Studio Fern

The idea

Studio Fern is an imagined independent salon on the first floor of a town-centre building. It’s easy to walk past, and new clients often aren’t sure about prices or what happens at a first visit. The website needed to set expectations, show prices clearly and make booking feel easy.

Who it’s for

• New clients comparing local salons and looking for clear prices.
• People thinking about colour who want to understand patch tests and consultations first.
• Regular clients who just want to send a booking request quickly.

Design choices

• Gloock, a high-contrast serif, gives the salon an elegant voice without feeling expensive or exclusive.
• Sage and fern green with a blush accent feel calm and natural, with a clay colour reserved for emphasis.
• The price list sits in accessible tabs, so cuts, colour and treatments each stay short and readable on a phone.
• A simple line drawing of a fern stands in for salon photography, which would replace it on a real site.

Enquiry features

• The booking request form makes clear it isn’t a confirmed appointment, which avoids awkward misunderstandings.
• Service options are grouped, and “Not sure, I’d like advice” is always an option.
• Preferred days are optional; time of day and first-visit questions help the salon reply with suitable slots.
• The patch-test requirement appears next to the prices and again in the new-client section, so colour clients see it before booking.

The full page

Scroll through the whole homepage below, or open the working demo to try the navigation and form.

For a real business

A live version would need the salon’s own photos, real prices and opening hours, and a decision on whether to keep a request form or connect an online booking system.